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Publishers want to profit , they will have to study markets carefuly (That they aim for) , a game gets accepted then they will profit from it , Modern warfare made so many millions for Activision (if the game followed on previous call of duty's world war stories , it wouldn't be possible to become this big)

It's hard for bethesda or square-enix to be rockstar and vice versa but at least having five world wide selling series won't hurt, If U are Square-enix and U have FF, DQ, & KH . it will not hurt to revive Chrono or parasie eve or any other title and push it up to the ranks of the other

To survive U will need this , because U will try a new project . It will not work, U will end up losing so U have to rely on those big names U have and try as much to keep them as the market wishes

I am a person who follows some of those series and I appresiate it more if they don't repeat themselves, I also would like to see new projects well made (Uncharted was brilliant) , It will ad to your total of Class 1 games and U will be a better publisher