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Some people think the most important thing is price, but I think the most important factors are

 

  • Making it easy to develop for and
  • Get Sony 1st/2nd party to make games quicker than the PS3
  • Look at some of these studios that took a while before they released a PS3 game
    • Guerrilla Games  -    2009
    • Sucker Punch        -   2009
    • Zipper                     -    2010 (although SOCOM is the more impactful game which releases in 2011)
    • Santa Monica        -   2010
    • Team ICO      -  NO RELEASES
    • Polphony Digital    -  NO [FULL] RELEASES
    It took the PS3 about 3 years before it got a decent slew of exclusives. Imagine if all these studios released their games earlier in the PS3's life Cycle, especially  PD. The PS3 would be in a much better position.