"The DS has proven more popular with younger children than Sony’s PSP; 80 percent of DS owners are 8 to 16 years of age, while PSP players tend to be 16 to 24 years old, according to analysts at Wedbush Morgan."
For America only, since as the Japanese chart shows, that isn't true of the rest of the world.
But in the negative news can be seen as good news, this means that 4m DS are outside that range, say 1m below 8, and another 1 17-19. Leaving only 2 million for 20 and above. Brain Training at 2.2M for America shows that adults will buy this type of game on a 1.1 game per DS. Some have forgotten and bought it twice!
"But the DS’s" (note: generic term for PSP's) "movie capabilities have not been a hit with consumers, mostly because the price of the movies — $25 and higher — is limiting sales. “Content and price were two big issues,” Mr. Koller said. “Sixteen year olds were not interested in 1970s romantic dramas.” New lower prices starting at $5, and titles like SuperBad will change that equation, according to Mr. Koller."
16 year olds? SuperBad??? I thought 16 was the DS market target and PSP was going for adults? The older type that *like* 1970's romantic dramas??? I'm confused. Where's my second copy of BrainAge?
Torturing the numbers. Hear them scream.
