Kinect : $500 million in marketing, Will be bigger than Jesus!

[libellule]

Mr Puggsly said:

libellule said:

BTW :

NOW, I hope everybody know where the Alan Wake marketing budget and full developpement cost for 6 AAA title Xbox360 have disappaeared ... 

still happy about this news ?

Why are we pretending the money they are spending in marketing is all they have? Its not like they had to choose between marketing and new IPs. For whatever reason MS chooses to support 3rd parties and they received quite a few console exclusives in the process (L4D, SC: Conviction, ME, and others coming).

Halo Reach made $200 million in a day. Live generates billions. They laugh at $500 million. MS has what we call in the business, "fuck you money."

oh, they have plenty money
but even when you have plenty of money, you want to spend it as good as possible
so you FOCUS

Since last E3 (I mean the 2009 one) exclusivity hype or marketing has been pretty low outside HaloR

Indeed, I forgot that SCconviction didnt receive a good marketing campaign either ... all people were already turned to HaloR and Natal