Kinect : $500 million in marketing, Will be bigger than Jesus!

[libellule]

Mr Puggsly said:

SaviorX said:

Hmm...that's a lot of chips... a lotta eggs in this Kinect basket.

The fact that they are comfortable spending this much makes me sad. Half a billion dollars over promoting a 5-year old console?

Well they aren't wasting billions launching a new console. So spending $500 million to rebrand their current profitable console doesn't seem crazy.

As a 360 fan I'm happy about this. I don't look forward to buying a new machine and this tells me they are going to prolong the 360's life. Maybe get 10 years out of it.

it may happend (at least for 5 years)

BUT, remember a new console will still be released perhaps in 2012 making the current gen way less interesting ...