Kinect : $500 million in marketing, Will be bigger than Jesus!

[leatherhat]

TRios_Zen said:

leatherhat said:

TRios_Zen said:

 

This is actually a very interesting discussion:  Sony's advertising budget for 2008 was ~5 Billion.  About 4 times as large as Microsofts.

Here are links so I'm not accused of fudging numbers (I'm sure these could be verified in SEC filings as well):

http://www.ft.com/cms/s/2/0315c95c-d3a9-11de-8caf-00144feabdc0.html 

http://techcrunch.com/2008/11/21/yup-apples-advertising-budget-is-bigger-than-microsoft-vistas/

So it would appear that Sony COULD compete with that budget for the Playstation division, but they choose not to.

Sony has a lot more to advertise than just playstation

Funny, I used this same argument in this very thread about Microsoft and Apple.  But you are of course correct, Sony does have more than just Playstation. 

As a fan of the Playstation brand though, aren't you a little interested in what value Sony Corp puts on the Playstation brand vis-a-vis the marketing dollars they use to support it?

I imaging sony pictures is the bulk of the advertisement. And they seem to give SCE the go ahead to make a lot of games and buy lots of studios. Thats more important to me than how much they advertise. Like with this scenario, I'd rather have MS spend 500 million on making games than pimping a shitty new peripheral.