Flop in its most simplistic form, and the only one that is truly relevant is whether a game was profitable. That said I would say the average sales for AAA games are as follows for the different consoles. This would be the break even point for development and marketing costs.
Wii= 250,000
360= 350,000
PS3= 500,000
Other then that the costs can run the entire field dependent on game quality. You could make shovelware for any platform and sell less then a hundred thousand and be profitable. You just make the sales shortfall up by spending less in development, but charging full price. On the other hand there are games that need to sell millions of copies, because they are almost prototype development. Which generate code and tools for the development community usually first party efforts.
I think my figures are pretty close the last time I saw the numbers quoted by a third party developer was about a year ago and at the time the PS3 was six hundred thousand the 360 was four hundred thousand, and the Wii was just under three hundred thousand. Given that costs should have gone down since then, and that the Wii is probably bottom feeding as is the numbers are probably close to the average mark.
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