| Baalzamon said: This just isn't making sense to me...they're going to have to sell like 20-25 million of these to get even close to breaking even...and I really don't think it will be that big when it costs $149.99 each. Be kind of embarrasing if both Kinect and Move wind up being a core part of the next generation of gaming...it won't even be new technology. |
mike from morgantown came up with a number of 16.67m units of kinect in order to break even on the R&D and the advertising.
This doesn't include cost of developing games, or refinements to the hardware itself, so we'll say 21m units need to be sold.
However, we're also looking at new 360 purchases along with new game purchases, and xbl subscriptions.
say 5m new subscriptions= 250m$
say 6-7m new consoles=300-500m$
say 6 million kinects= 300m$
and oh, 20-25m games= 1B-1.25B$
this totals to about 2-2.5B which is a good chunk of change, roughly the entire tech R&D and advertising budgets.
It's going to be hard to recoup all of that though, looking at it honestly, but putting in 500m in advertising is a good start.
