Kinect : $500 million in marketing, Will be bigger than Jesus!

[TRios_Zen]

leatherhat said:

TRios_Zen said:

This is actually a very interesting discussion:  Sony's advertising budget for 2008 was ~5 Billion.  About 4 times as large as Microsofts.

Here are links so I'm not accused of fudging numbers (I'm sure these could be verified in SEC filings as well):

http://www.ft.com/cms/s/2/0315c95c-d3a9-11de-8caf-00144feabdc0.html 

http://techcrunch.com/2008/11/21/yup-apples-advertising-budget-is-bigger-than-microsoft-vistas/

So it would appear that Sony COULD compete with that budget for the Playstation division, but they choose not to.

Sony has a lot more to advertise than just playstation

Funny, I used this same argument in this very thread about Microsoft and Apple.  But you are of course correct, Sony does have more than just Playstation. 

As a fan of the Playstation brand though, aren't you a little interested in what value Sony Corp puts on the Playstation brand vis-a-vis the marketing dollars they use to support it?