TRios_Zen said:
This is actually a very interesting discussion: Sony's advertising budget for 2008 was ~5 Billion. About 4 times as large as Microsofts. Here are links so I'm not accused of fudging numbers (I'm sure these could be verified in SEC filings as well): http://www.ft.com/cms/s/2/0315c95c-d3a9-11de-8caf-00144feabdc0.html http://techcrunch.com/2008/11/21/yup-apples-advertising-budget-is-bigger-than-microsoft-vistas/ So it would appear that Sony COULD compete with that budget for the Playstation division, but they choose not to. |
Sony has a lot more to advertise than just playstation
Time for hype