Kinect : $500 million in marketing, Will be bigger than Jesus!

[psrock]

TRios_Zen said:

psrock said:

theprof00 said:

I would love to work in MS' marketing department despite how much I despise the company as a whole.

They are probably one of the premier marketing departments in the world.

They are spending 1 billion dollars on Kinect and WP7 in the next 3 months alone. Sony was right, they can't compete with that.

This is actually a very interesting discussion:  Sony's advertising budget for 2008 was ~5 Billion.  About 4 times as large as Microsofts.

Here are links so I'm not accused of fudging numbers (I'm sure these could be verified in SEC filings as well):

http://www.ft.com/cms/s/2/0315c95c-d3a9-11de-8caf-00144feabdc0.html 

http://techcrunch.com/2008/11/21/yup-apples-advertising-budget-is-bigger-than-microsoft-vistas/

So it would appear that Sony COULD compete with that budget for the Playstation division, but they choose not to.

wow, they have too many products to market it seems. I believe most of that money is spent on Sony pictures.