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nostromos said:

That's really sad, this amount on advertisement is ridiculous. They could spend this amount of money on develloping better games

You are talking about a snapshot in time. Yes, in 2010 Microsoft is spending money on advertising a product. In 2012, they may be spending more money on making "better games".

Kinda like sony circa 2000 and PS2...

"Sure Dreamcast has many and better games than we do for a year, but we will advertise and hype this DVD player and CGI graphix. Kojima will release MGS2 sooner or later..."