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TRios_Zen on 18 October 2010
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psrock said:
TRios_Zen said:

In 2009, Apple spent about 1/3 of what Microsoft did, so to some extent your point is true.

However, Microsoft has many more initiatives to cover: Windows, Office, Xbox, etc.  If I recall, Apples budget for the MAC OS ("Hi, I'm a Mac...") actually exceeded Windows Vista advertising by a substantial amount.

That being said, I think it's interesting that Kinect awareness in the pre-oder marketplace is a large as it appears, when the advertising hasn't really hit yet. 

MS marketing budget far exceed Apple's by a huge margin. Apple just have better marketing.

I'm not sure you were following my point...let's see, check this: http://techcrunch.com/2008/11/21/yup-apples-advertising-budget-is-bigger-than-microsoft-vistas/

As I noted, for OS vs OS, Apple's macintosh budget was bigger in 2008 than Microsofts Vista budget (when those ads started I believe).  OVER the whole company, Microsoft's advertising budget WAS bigger (about 3 times, as I stated), but they spent it on different iniatives.  Make sense now?

The "Hi I'm a Mac" campaign was a huge success I would never argue that it wasn't.  The quality of the advertising wasn't really under discussion though, I didn't think.