Kinect : $500 million in marketing, Will be bigger than Jesus!

[TRios_Zen]

psrock said:

theprof00 said:

Not only that....but they are spending as much for kinect as for the phone. They really are a beast, and Sony must really be jealous. I'd be. What's the most Sony has ever spent on advertising the ps3 at any point in time, a few hundred mil? 

I don't know if Sony is jealous because they don't seem like a comapny who would spent so much money which most will be in America for one product. Apple doesnt spend that much money.

In 2009, Apple spent about 1/3 of what Microsoft did, so to some extent your point is true.

However, Microsoft has many more initiatives to cover: Windows, Office, Xbox, etc.  If I recall, Apples budget for the MAC OS ("Hi, I'm a Mac...") actually exceeded Windows Vista advertising by a substantial amount.

That being said, I think it's interesting that Kinect awareness in the pre-oder marketplace is a large as it appears, when the advertising hasn't really hit yet.