Kinect : $500 million in marketing, Will be bigger than Jesus!

[theprof00]

psrock said:

theprof00 said:

Not only that....but they are spending as much for kinect as for the phone. They really are a beast, and Sony must really be jealous. I'd be. What's the most Sony has ever spent on advertising the ps3 at any point in time, a few hundred mil? 

I don't know if Sony is jealous because they don't seem like a comapny who would spent so much money which most will be in America for one product. Apple doesnt spend that much money.

There's a direct correlation between how much MS games sell and how big their advertising budget was.

Sony may not be jealous of big advertising campaigns, but they are surely jealous of the headroom MS has in terms of expenditures. Like Beuli said, this is just like burning money. MS are in such a position that even if kinect fails horribly, the amount spent on advertising is not even a drop in the bucket. Sigh.