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Fumanchu on 16 October 2010
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Euphoria14 said:
Fumanchu said:

I think that's a big call.  I haven't seen up to date manufacturing costs estimates, but I would be hesitant to assume that they can cut costs a further $100 ($200 in 3 years) and still expect to profit, and more importantly help subsidise losses incurred by their next system's launch (assuming they have a cross-over transition and another loss-leader).

Yeah it is a big call, but one I am willing to bet on.

I wouldn't make sense for SONY to hold price for 2 straight years for the 2nd time this generation. Unless of course their software onslaught nextyear provides a huge boost.

Remember, they still expect to hit 15M this fiscal year. Something must be happening between now and March 2011. 

 

Come to think of it PS3 didn't really have the luxury of those Walmart deal for the last year or two, so maybe this year will sport the Walmart $100 gift card? Not sure, but something must be up. Sony must have something up their sleeves that we are unaware of, or else they would have informed investors that sale expectations dropped.

 

If Sony then keeps the 15M projection for 2011 fiscal year or even raises it, you know for certain a cut is in the works, not to mention I think we still might have another redesign coming, although not next year, maybe in 2012 if the Wii 2 launched then.

 

 

Yeah it seems crazy, but for some reason I think the PS3 has plenty of life left in it. I certainly know I am not expecting anything new anytime soon.

I also think that a price cut has to happen for the 15m projection to eventuate.  It just seems like it would be too soon from a $100 reduction last September for them to be able to afford it comfortably.  Out of the 3 consoles its had the most recent price cut, so I would assume that the other's would be in a better position for any such price cut.  

Yeah I think the PS3 has plenty of life in it, though I don't think they want to let the competition to get a full year's jump on them again, to me that would be crazy.