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darthdevidem01 said:

Do you think they'll ever make that $300 Million back? And who knows how much higher it will go now.

But why is it even that costly, I don't understand the graphics are nothing to go home about, is it the amount of content they have in the game? Or the number of years spent on it? I mean they don't even have server costs yet apart from the beta.

Well, they guy specifically mentions audio work, something to the tune of 20gbs.  Apparently every single line in the game is spoken, which is a hell of a lot of voice work for an MMO.  On top of that, two of the CGI videos in the game cost around $50 million a piece, according to some guys on gaf.  Not sure how accurate that is.

That being said, $300 million isn't impossible to overcome, at least for an MMO.  A decent subscription base can have that back in a few years.  Of course, at that point you're adding in service costs, expansion costs (to keep that playerbase around), etc.  $300 million swells to $400 million, then to $500 million, and so on.

At $15 a month, you'd need over a million and a half players to subscribe for at least a year to pull in $300 million.