As someone who doesn't use apps (older smartphone) the ad 1) got my attention due to being pretty funny and 2) got me thinking about the product. These are the most important things for an ad to do so I can stop there to say it is a good ad.
It didn't do the next important thing though. I may have laughed about people absorbed in their phones, but it didn't sell anything on me and it didn't illustrate that there was even a problem with the alternative. Some of the people absorbed in the phone were even smiling and laughing, which means they were enjoying them, and I don't think people are absorbed in their phones because they're too slow or hard to use. They're absorbed because they're doing things, useful things, enjoyable things. So if I'm "in and out and back to life", is that because there was nothing useful my phone could do for me, or is it claiming to be able to do anything useful in a split second (which seems absurd)?
A game I'm developing with some friends:
www.xnagg.com/zombieasteroids/publish.htm
It is largely a technical exercise but feedback is appreciated.
