Reasonable on 11 October 2010
Sly title.
But... this was clearly a bit of an experiment and one MS could easily afford. With Live they've always tried to keep very tight control so I can imagine them wanting to test out their own approach to in-game ads, etc.
If they're letting it die they clearly feel there's no great loss to their goals in doing so and the money really is small change for them.
Try to be reasonable... its easier than you think...
