I don't agree with you, sorry. I can enjoy a game as much today as I did back in the SNES days. In fact, I think games have gotten better. If something as trivial as advertising bothers you, then you'd better get a time machine and travel back a decade.
Just because some games are cash-ins or have unecessary advertising, that doesn't necesseraly mean they deprive everyone of that "drive" you seem to love so much.
You expect video games to be a pure and perfect. However, that is not going to happen--not even in a Utopia. Music, films, television, and pretty much every entertainment medium is subject to the issues you address.
I hope I said something meaningful. =/
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