oldschoolfool said:
Joelcool7 said:
Well its true Microsoft's Massive video game ad division has apparently been terminated.Microsoft bought Massive a few years ago for between an estimated 200-400 million dollars. Microsoft hoped that the company could sell in game ad space for developers and publishers. Origionally Massive was viewed as a rising star that could generate millions if not billions from selling advertising space in video games.
Advertising industry magazine adweek cites sources close to the company and "insiders at Microsoft" in reporting that Massive General Manager J.J. Richards has been seeking new employment with other unit members reportedly being reassigned throughout the company.
We knew Massive was in trouble last year when it shed 28% of its staff. Massive also lost out a huge chunk of change when Microsoft Game Studios themselves decided to bring ad selling in house rather then having Massive handle their affairs. Not to long after Microsoft Games Stuidos (X-Box division) pulled out Massives biggest client EAGames also ditched the company bringing all of its ad selling in house.
With little to know customers anymore Microsoft appears to have had no choice but to close Massive a massive failure. The question is if Microsoft can't succeed is their room for anyone in the ad space selling industry? Or will all in game ads be handled internally by developers/publishers?
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How is this a massive failure? MIcrosoft is knowing for there great marketing. In game ad space is always a tougher sale,it's not like Microsoft really needs this company. In game ads should be handled internally by developers/publishers in the first place. That's my two cents/peace out. lol
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Microsoft bought Massive. Massive failed to produce. Lost money, 'massive' failure
