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IMU1808 said:

They make more money on Eu and JP hardware when you look at the exchange rate. US has the smallest profit margin already. A bundle will only lower it further. This game will likely out sell all their other 1st party games. Makes sense to want to get the most out of it.

^^^^
This, the value of the dollar is very low and probably doesn't give $ony much profit on the bundles.



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