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You do realize that they mean 300 pre-orders in just that one small store, right?  For reference, in the US each GameStop in my area had a goal of 300-400 pre-orders per store of CoD MW2 and Halo Reach.  Kinect is a hardware device costing nearly 3x the amount of a game and they want the same amount of preorders per store!  That shows an insane demand for a hardware peripheral!