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oniyide said:

@A203D  I was also wondering if MS actually got any dough from that deal. 1.5 mil sold is not bad, but how much went to SE??? How much of that paid for exclusive ad??? And considering they were talking so much crap about how the 360 version would beat PS3 in US and it didnt even come close, I wonder if MS profitted at all

In light of recent evidence perhaps MS didnt give them $75 mil for marketing, it is a rumor, because it also rumoured that GTA4 aslo recieved $100 mil.  i thought it was true, as this sounds like it would cover the cost of FF13s development cycle including the developing the game engine for FF13 to run on the 360; as they couldnt simply port the game. as well as paying for leonia lewis's song, and prime time ads (i believe).

well whether or not MS paid or not, i hardly think that the 1.5 mil copies sold on the 360 impressed them! if they did pay it, i very much doubt they profitted, but that wasnt the point, it was to take a high profile exclusive away from Sony.