Kinect will be huge! here a proof.

[disolitude]

DirtyP2002 said:

disolitude said:

DirtyP2002 said:

I wonder how much these companies pay MS for those kind of ads.

Anybody here in the marketing business who can give us an educated guess?

MS charges between 20 -30 dollars for 1000 user impressions is for XBL ads shown on the dashboard.

source? And how many users clicking on an ad?

25 million users... maybe 1% ? so they would make 6.25 million per ad.

Source: My job... :)

Very rarely(prolly never) is xbox live booked on CPC basis (cost per click). This is because you can not buy anything on xbox live. CPC is meant for booking vacations, buying computers online...stuff you can buy immediatly.

The advertising on xbox live is more for brand name association and user engagement. For example, they will show you a wal mart add saying "get the latest games" and having a picture of Fallout Vegas. You can't buy that game on XBL but they are hoping that the brainwashing of the ad sticks with you and that few months down the road you will go to Wal mart for all of your game purchases... It is booked based on impressions. So showing the ad 1000 times (uniqe people usually) generates them about 20 bucks these days.