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In 2011-12 you can expect the Wii and 360 to get a price drop as well.. as each of these consoles becomes more technologically obsolete they will get much cheaper to produce.. Financially Sony is just now starting to see the PS3 make a small profit which hardly equalizes the losses of the last 4 years, but point is the shareholders will not want much or any price cuts that will minimize or even kill ( break even ) profits.. so Sony will be the least likely to make a price cut FIRST, but they will do it especially if MS does it..