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I found this to be quite an interesting article that shines more light on publishers' tactics on impressing/bribing/persuading game journalists.

http://arstechnica.com/gaming/news/2010/09/scared-to-open-the-package-adventures-in-game-writer-bribery.ars

It's kinda long so I'm not going to post the entire thing here but some of the ones I found more interesting were the cheque for $200, envelopes containing games covered in blood + hair and rotten meat.