not many real answers to this question.
I like Sony because of their amazing lineup of exclusives that (imo) really absolutely destroy the amount and diversity of the competion, whether that be Microsoft or Nintendo.
I like Sony because they made a console with blu-ray and wifi and built in storage from the start of this gen.
I love Sony because they are good at making amazing video game hardware. High performing, reliable, and usually shiny.
I love Sony for the free online. The memories. The Games. The possibilities. The potential, and even for the future.
I love sony because they seem to have a passion for games and gamers, where often times their competitors seem to only have a passion for $$ and shareholders.
Its really pretty simple; I love Sony, because I love games.