| DirtyP2002 said: I wonder how much these companies pay MS for those kind of ads. Anybody here in the marketing business who can give us an educated guess? |
I'm studying Marketing at Uni if that helps (it probably won't).
After reading the article, it seems more like partnerships are being created instead of other companies just buying ad space. I'm sure money changed hands at one point, but I'm guessing that companies like Disney and Chevy are making exclusive offers and Microsoft is offering them a platform to promote themselves in return. It's a good strategy and it's pretty interesting that it's reaching out to non game related companies, its usually contrived to media services (Netflix, Hulu) or just publisher deals (Activision with Microsoft, EA with Sony).
Bet with Conegamer and AussieGecko that the PS3 will have more exclusives in 2011 than the Wii or 360... or something.
