Boutros said:
Who do you think these ads are aimed at? |
Not gamers who already know what Kinect is and have probably seen videos/read previews. Especially not for the jaded ones or the ones that are MS haters.
These ad's purpose is to introduce that "You are the controller". As for why not the BestBuy advertisement. Well TV advertisements are 30 seconds in length. MS should get Kinect on QVC and I even think they should put out an informercial. As for these 3 I believe that the Kinect Sports title is most effective simply because people will most likely already be familiar with actions of the sports. Kinectimals was least effective, because I could see people wondering why the kids are falling down.
Its libraries that sell systems not a single game.
