It's very similar to the Wii and Move ads, but the severe lack of gameplay footage makes the Kinect ads far worse imo.
"You are the controller" is an important message to get out, but I think people, especially the casual gamers, want to see more of the actual game.
What would had been better imo is one general ad for Kinect where they spam the "message" but more gameplay focused ads for the actual games.








