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tarheel91 said:

So a racing simulation game partners with Honda, the only company with an American presence that doesn't have a single sports car in its line up?s.


You guys are looking at this situation wrong.

Yes, GT5 is teaming up with Honda for this event and the unveiling of their newest car. Polyphony didn't contact Honda and present the offer. Honda contacted Polyphony. They seen it as an opportunity and joined up with Honda to plan the event, to both advertise the car and GT5 at the same time. They didn't do it just for the car, they did it for the massive publicity it will draw. 

 

They are playing their cards just as they should.