The only way they increase market share is by bringing in a totally exclusive relationship with several of the key japanese publishers. I don't mean the exclusive arragangements with a few exclusive fringe games like they have been doing. I mean someone like Sega, Square, or Konami staying independent but handing all of the publishing duties for 5 years or so over to Microsoft Game Studios. And lets be honest that would never happen because it would alienate most of their in house studios and talent to leave and go to other publishers.








