MaxwellGT2000 said:
scottie said:
MaxwellGT2000 said:
It's worked wonders for Mac... right? I mean they're the worlds leading computer OS company 
You're actually right though marketing where you've got attitude and you're "better" than the competitors limits your appeal to the segment of the competitors audience that is either not satisfied or curious. PS3 and 360 have done well for themselves compared to 2nd and 3rd place consoles of the past cause they've provided something different and marketed themselves as such.
You're not appealing to your competitors audience rather the audience that your competitor isn't already appealing to IE new customers.
|
I'm not entirely sure I understand your point. The Mac add didn't mention windows, or any other manufacturer of hardware or software besides apple (or was I meant to know who the guy on the screen was?)
|
Not really that commercial just the example of where their fall started, they're not out right attacking anyone but they're essentially trying to say anyone that doesn't go Mac is a sheep/zombie/unoriginal/what have you, but recent commercials outright attacks Windows, with the "I'm a Mac and I'm a PC" commercials, before that they had "consumers" talk about PC complaints that wasn't on Mac like how it "never crashed".
On the other end of that example Microsoft puts out ads and pretends competitors don't exist, if you watch their commercials you wouldn't know Mac existed, which is smart marketing to be honest.
|
Oh, right, I get you now :)
I'd always been under the impression that that add was a resounding success
It won
Sorry for links and stuff, I obviously copy pasted this from wiki
I also think that the fall of Apple is too far from 1984 to really attribute it to that commercial.
1984 was the release of their first macintosh, and the add in question
1986 represents the period of rapid growth of market share
1990 is the period of Apple's peak marketshare "
The magazine MacAddict has named the period between 1989 and 1991 as the "first golden age" of the Macintosh."And then it's downhill from 1990 onwards (until 2001 when it started to slow increase again)
