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1. Good games are finally out.
2. Many of those 15 million who purchased Wii's in the past 12 months wanted games for their systems.
3. Most wallets aren't completely empty after buying a Wii (unlike some consoles).
4. Wii appears to have the greatest diversity in its market, which means one game just ain't enough to satisfy everyone in the household.

On the bundles and TRU, I've not seen them offered here. In fact I do recall reading an iterview with some Nintendo rep (Reggie?) saying that they don't like bundles, do not want dealers forcing bundles on gamers, and have ways of dealing with those who do so (like making them a low priority for future Wii shipments). A year ago Nintendo might not have had the leverage to do this, but with the phenomenal success of the Wii and DS, the retailers have little choice but to cater to their wishes.