Wow, the guys who made that ad should be fired.
In order for an ad to be successful, it has to do 1 of 2 things.
It either needs to present your customer with information and a reasoned argument. With this sort of ad, you are allowed to feature competitors, as long as you provide customers with a reason why your product is better - Price comparisons are a good example.
Or, the 2nd type of ad is one that does nothing but display your company logo and product in a memorable way. If this ad ever, ever features any logo, product or anything associated with a competitor, fire the people who made it easily.
This ad provides no actual arguments, and it displays a Mii for longer than any Sony product or logo. It does more to advertise the Wii than it does Move
