Why did Wii game sales explode????

[Bodhesatva]

Ordeith said:

People are missing the obvious, unfortunately.

The Wii was scarce again this christmas, due to its continued popularity.

Many retailers took advantage of this and only made the Wii available in bundles. Some, like Toys R Us, pretty much required a shopper to purchase the entire Wii library in order to get their hands on a Wii.

This has to have inflated software sales.

 

We did no such thing. Some online places did, I'm sure, but Toys R Us stores did not.

I'm sure bundles played a role. From my perspective -- an actual TRU employee -- I can tell you the main reason I've seen; lots of people have been buying Wiis for Christmas since August, anticipating shortages. These people came back at Christmas to buy software for the system they purchased months ago. There were well over a dozen cases of people telling me this openly -- which means there were many many more who did the same thing, but without telling me. This not only explains the weaker August/September software sales, but the November/December surge in one perfectly logical explanation.

 

It's probably some combo of both, really.