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Nomad Blue said:

There are a few places sold out here (NZ), online and B&M stores, but that could be because they understocked/had a small shipment.  Quite a few stores are pushing it though with plenty of in-store advertising, plus online(landing page) and TV advertising.

A few more stores are sold out now, one of the larger/more popular ones, which had some on display yesterday, had only the charging stations left.  Spoke to someone there who said that Sony had only sent them half their order, so they only had enough for their pre-orders and about 20-odd for shopfloor.  Looks like Sony underestimated demand, and shuffled their deliveries to make sure pre-orders were met plus some extra where available.