Renar said:
http://www.sonet.co.uk/SonyInfo/IR/financial/ar/Archive.html Sony Annual Reports Game Operating Income PS1 era (1996-2000) made 383B yen. PS2 era (2001-2006) made 264B yen. PS2 *was* (and still is) profitable, but not as much as the PS1. Sony sold PS2 for too little to make as much as the PS1, before the next gen. box came along. For Fiscal Year 2007 and 2008 Q2 (96.7) 2007 (232.3) So far the PS3 era (2007-now) has lost (358B yen). So, they have now lost all they made on the PS2 (including what PS2 made the last year and a half), and are working on losing the PS1 profits as well. Still all together for the last 12.5 years, Sony is up 289B Yen . At 115 yen/$ = $2.5B.
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Are you including the gigantic losses they are going to post because of the price cuts? I know its one thing if it's gotten cheaper to lower the price, but I believe they produced so many systems early on and expected to sell them for X dollars at X loss, but now they are going for Y dollar for Y loss - all that back stock has to cost them huge