Why Bungie? Why?

[Alby_da_Wolf]

kiefer23 said:

ironman said:

Why is Bungie so silent about reach, the game is going to release in less than 58 hours, and there have been very few Reach updates on Bungies homepage, you'de think they would be updating like crazy to keep the hype rolling. Or could it be that they are all too busy sitting around in their new castle playing multiplayer O.o

If you read the latest update they are ready to flip the switch on the site for Reach and have shit load of updates in the pipeline like Forge and Firefight tips/guides and also the staff are all over U.S.A and the Globe at launch party's and events before launch.

Building momentum after launch instead of hype before? A kind of marketing that actually benefits gamers concretely? I approve this even though I'm not a Halo fan.