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Hyruken said:

A lot of companies know by slating Halo Reach they will get free advertising. People will visit their site to read the bad review rather then go and read every 100% score.

I noticed that, especially since most of the lower scores are from some no name websites.

Also to all the people who say reviews don't matter, thats bullshit, if reviews didn't matter then nobody would review games. There are a lot of people out there like me that look at reviews before buying a game, game developers and publishers change games based on the feedback from reviewers.