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Gaming - Marketing Costs - View Post

thelifatree said:

I don't believe FF7 is completely accurate... as that wasn't the only game advertised with that money... I believe there were other titles by squaresoft advertised with that money. though it was the main one.
I can look up a link later... but I"m studying at the moment


It wasn't other titles Squaresoft advertised with that money.  It was Sony specifially.

Sony handled the advertising, and used FF7 as the spearhead of it's Playstation campaign with 2-4 other games.


THOUGH what you are probably thinking of, is that by agreeing to spend such a massive amount on FF7 (At least 20 million) they got first right to publish Final Fantasy Tactics, Bushido blade and 2 more games.

Sadly the yahoo story  I used to link to about this has been taken down.

As well as the one where they say they also spent 100 million pounds in the uk!

Which always was like... "Really?"