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I agree, price is definetly one of the "first appearance factors" but I think in snowball like fashion the momentum grows and grows. There are ofcourse other things that exsist - new colors , and price cuts. Everyone goes on and on about the PS3 getting cheaper, but some technologies can only go so low, and that includes HD's, which do not generally get cheaper, they normally get replaced by larger models, while the smaller versions get a small price cut to clear them out - as I have seen - in any event, eventually sony may be able to break even with their PS3 (eventually that is) but the Wii already sells for a profit. Sooner or later there will be a price cut for the Wii, a new model perhaps, or some more pack in games , just think of what it will do then - and it only has to do so once sales decrease, whenever that may be.