Reporter: So Don, the 360 has just enjoyed a full year of consistant profitibility. For four straight quarters you guys have been in the black, a first for the Xbox brand. The console is truly at the height of its success, with revenue from Xbox Live subscriptions and Arcade sales eclipsing 700 million and a billion dollars a year respectively. What you guys have done is incredibly impressive. You must be immensely proud of yourselves over at MGS...
Don Mattrick: You know, we are. We really are. And with the recent launch of the 360 S combined with the upcoming launch of Kinect and a new dashboard, the 360 is by no means slowing down. This year should be our strongest yet!
Reporter: So what are you going to do now that you finally have a strong positive cash flow from the 360 and Xbox Live?
Mattrick: Raise our prices!
Reporter: ...
