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Why would MS have to keep buying exclusives?  Their strategy has already done its damage.  Releasing the console early, having a lower priced console, exclusives early on, and a focus on online community has already established the 360 as the system to own in the USA.  All they have to do is reap the benefits, at this point.  The public image as a viable alternative to Nintendo and Sony is strong.  If anything, maybe some smaller, lesser known game will go the exclusive route in order to garner the hype that goes along with the "It's exclusive" tag.