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JaggedSac said:

Basically, it appears that MS has finally realized they have a shit ton of good services that they offer and that they can be brought together to provide some great functionality.  They have developed a mobile experience developed around the mobile experience.  Almost a complete paradigm shift from icons and the way applications behave and look.

Oh thank you so much for that.  You have saved me a ton of time making things RIGHT on this thread.  

Believe it or not, that is where MS has a HUGE advantage.  If you've ever used Windows Live,this phone is going to be a dream.  Don't even get me started on Zune.  Add all of the other services that people are actually used to (such as Office, XBL, etc) and MS has a means to leverage a ton of products (free and pay) and services to make this attractive to a ton of people.

And, for the record to EVERYBODY, the smartphone market is still in its relative infancy.  Most people DON'T have one (I sure don't), so there is definitely room for a player as relevant as MS is.  If this ends up being a 3 or 4 horse race (RIM, Apple, Android, HP, Microsoft) then that's great for us as consumers as we have choices and competition.

The only ones that can screw it up at this point are the OEM's and service providers . . . . . . . .