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Cheebee said:

That's Sony's job. And like I said, so far they haven't been doing a good one, what with the physical form of the device and its games. To the general public, Move = Wii, whether you, me, or Sony likes it or not.

They said they were aiming for word of mouth and kiosk starting september to do that job. They also said they werent in a hurry and were looking to have good sale in the long run with positive feedback from players and a vast library of games. The product is the promess you deliver, its the most important thing, whatever was the marketing behind it.