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The problem for Blu Ray is that people as a whole aren't willing to pay a premium for them. Its not that people wouldn't want the best format possible, they just aren't as of yet willing to pay that much more for it. I noticed at my local video rental place that the Blu Ray section has hardly expanded in over a year. I hardly rent videos anymore but it was quite surprising. So whilst Blu Ray is going to be worth a lot of money to the participating companies, it is probably not going to be worth nearly as much as was originally anticipated. 



Tease.