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TauKappaNASA said:

If it was just steam they could price however they want. Competition is not a bad thing...whether the service is good or not, more options (bad or good) are better then no options at all

Valve doesn't put the prices on the games.... it's the publishers that price their own games.

Valve and Steam don't control the prices of games, unlike what Microsoft does on Xbox Live. Microsoft didn't even allow Valve to release the DLC free for the X360 version, while it was free for the PC version.