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It's not a car race.  The PS3 has sold faster per month and per year, but not fast enough to take the lead so nobody cares.  Both consoles exist at the same time in August 2010, when they're both competing for developers, publishers, shelf space at retail, attention at game conventions, and consumer dollars.  That all happens at the same time.  And they'll both fade away at about the same time since neither of them are the market leader.  It'll be just as fast as when the XB and GC faded away.